Are you using video to get the word out about what you have to offer? Here are some compelling statistics to think about when marketing promotional products or other business needs: According to comScore, which measures online engagement and use, 90% of online shoppers said that they find video helpful in making buying decisions. The average user spends 16 minutes and 49 seconds watching online video ads every month. Forbes reports that 75% of executives watch work-related videos on business websites at least once a week, and 65% have visited a vendor’s website after watching a video.
Our industry is brimming with creative people, and there are some fun and interesting videos out there. Free PromoTips regularly shares supplier spotlights and product videos, and who hasn’t enjoyed Promo Marketings video battles? Many suppliers are on the ball and offer a multitude of product videos.
There seems to be 2 schools of thought from the distributor’s perspective on how these videos are best delivered: branded with the supplier’s name, or unbranded. Dale Denham wrote an interesting blog article on this topic which sparked active discussions on social media.
Recognizing that both schools of thought have credibility we decided to offer both options: unbranded and branded videos. Our unbranded videos show the benefits of sending food gifts to their clients and employees and are hosted on sites that do not reference the brand Maple Ridge Farms. The end message on all these videos is “Contact your promotional product professional today.” These videos are hosted on Food Gifts YouTube site.
Since we started over 35 years ago we have only sold through the promotional products industry. Some distributors wish to bank upon our outstanding reputation for providing high quality food gifts and outstanding service. So we offer the same video, with the same message, followed by the Maple Ridge Farm’s logo. We have hosted these on Vimeo and well as a separate Maple Ridge Farms YouTube channel.
Take your pick on what works for you as a distributor. Most videos are between 30 and 40 seconds in length, and all focus on the benefits of giving food gifts. Click here for a full listing of our videos with links. This list is also available on our Distributors only section of the Maple Ridge Farms website.
We hope that you will find our videos share worthy, and they bring awareness to what you as a distributor can offer your clients. We would love to hear from you for additional video ideas. In the meantime, take a look at what we have to offer, and pass on the word that you are the best source for your clients’ food gifts!