- What are infographics and how are they used?
The term infographics evolved from the words information and graphics. Infographics are visual representations of complicated data, information, or knowledge presented in a simple way. They take advantage of the brain’s ability to process images faster than text. Infographics have taken a huge up-tick lately due to the number of tools offered to create them, and social media sites such as Facebook and Twitter, that have spread their reach.
- How you can make your own infographic?
You don’t need to be a graphic artist, or have Photoshop to create an interesting, informative info graphic. All you need is a clear plan on what message or information you are trying to portray, and what facts and statistics are necessary to get that information across. For help in creating a powerful, and sharable infographic check out The Anatomy of a Winning Infographic and The Anatomy of the Perfect Infographic. Luckily there are a number of free tools for creating infographics. The Creative Blog Staff at Adobe has written an article entitled: 10 Free Tools for Creating Infographics. Some of the tools listed are a bit content specific, but others such as Piktochart and Venngage can be used to create interesting, innovative marketing infographics covering any topic or media.
- Why use infographics in your content marketing strategy?
These graphical tools can present your brand’s content in a visually appealing, concise, and easier-to-digest form. Hubspot blog presents the following compelling statistics concerning infographics as a content marketing tool:
- Content with relevant images gets 94% more views than content without relevant images.
- Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up 51% to 62%
- Visual content is more than 40X more likely to get shared on social media than other types of content.
After all we are trying to get as many eyes on our content as possible. Why not give this content form a try?
- Infographics in the Promotional Products Industry
ASI’s report, Global Specialties Impressions Study, 2016 edition, is predominately information presented in the form of infographics. Many of these infographics can be used in your email marketing efforts to visually convey the power of promotional products. Check with your individual suppliers for eye-catching pieces to send to your clients to help promote the products you have in your sales arsenal. Be sure to check out Maple Ridge Farms infographics such as “Why Maple Ridge Farms?”, for one of our infographics which portrays the power of food gifts.