It’s an unfortunate fact that many buyers don’t realize that they can order their holiday food gifts from you as a distributor—they just don’t know that it’s a service you offer. This can send them straight into the arms of the retail market, where they can find inexpensive holiday gifts. Don’t lose hope! There are ways to combat the direct-sellers:
Are you using video to get the word out about what you have to offer? Here are some compelling statistics to think about when marketing promotional products or other business needs: According to comScore, which measures online engagement and use, 90% of online shoppers said that they find video helpful in making buying decisions. The average user spends 16 minutes and 49 seconds watching online video ads every month. Forbes reports that 75% of executives watch work-related videos on business websites at least once a week, and 65% have visited a vendor’s website after watching a video.
Our industry is brimming with creative people, and there are some fun and interesting videos out there. Free PromoTips regularly shares supplier spotlights and product videos, and who hasn’t enjoyed Promo Marketings video battles? Many suppliers are on the ball and offer a multitude of product videos.
There seems to be 2 schools of thought from the distributor’s perspective on how these videos are best delivered: branded with the supplier’s name, or unbranded. Dale Denham wrote an interesting blog article on this topic which sparked active discussions on social media.
Recognizing that both schools of thought have credibility we decided to offer both options: unbranded and branded videos. Our unbranded videos show the benefits of sending food gifts to their clients and employees and are hosted on sites that do not reference the brand Maple Ridge Farms. The end message on all these videos is “Contact your promotional product professional today.” These videos are hosted on Food Gifts YouTube site.
Since we started over 35 years ago we have only sold through the promotional products industry. Some distributors wish to bank upon our outstanding reputation for providing high quality food gifts and outstanding service. So we offer the same video, with the same message, followed by the Maple Ridge Farm’s logo. We have hosted these on Vimeo and well as a separate Maple Ridge Farms YouTube channel.
Take your pick on what works for you as a distributor. Most videos are between 30 and 40 seconds in length, and all focus on the benefits of giving food gifts. Click here for a full listing of our videos with links. This list is also available on our Distributors only section of the Maple Ridge Farms website.
We hope that you will find our videos share worthy, and they bring awareness to what you as a distributor can offer your clients. We would love to hear from you for additional video ideas. In the meantime, take a look at what we have to offer, and pass on the word that you are the best source for your clients’ food gifts!
We are widely known for our delicious gourmet food, but what many customers don’t realize is that we also offer specialty products such as gluten free items, kosher, healthy options and custom gifts that pretty much cover whatever you envision. One of our key principals is that we are the make it happen team!” What this means is if you have a request, we will find a way to fill it!
It’s that time again! With autumn quickly approaching, it’s time to start thinking about holiday orders.
“What?” your client says. “But it’s only September! We’ve got three months to go!”
“Ah, yes,” you reply, “but there is no better time than now to start ordering your holiday gifts!”
Here are a few reasons why:
A powerful tool in your selling arsenal is catalogs. According to the Direct Marketing Association, roughly 12.5 billion catalogs are printed and mailed each year in the retail sector. They are an integral part of any marketing campaign—not just for direct-sellers, but also for promotional products!
Don Edwards, a veteran distributor with 50 years of experience in the promotional products industry and $75,000 in food gift sales annually, practices the “three-foot rule”: when he is within three feet of a client, he provides them with a Maple Ridge Farms catalog. This doesn’t apply only to food gifts, of course—if you feel that a particular supplier or type or product would suit your client well, be sure to get that catalog into their hands.
Here’s why it’s to your advantage to include catalogs in your marketing plan:
Maple Ridge Farms is once again offering webinars to help you prepare for the upcoming holiday season. These free webinars are a great way to learn new strategies for selling food gifts for the holidays! All webinars are offered live at 11:00 CDT. In short 30 minute sessions you will learn a wealth of information on how to profit from the estimated five billion dollar food gift industry. If you can’t attend, you can always catch an “on demand” version at your convenience .
UPS has announced a change in the way they are billing Ground, as well as Standard to Canada. Effective December 29, 2014: all packages will be charged based on the larger of either the dimensional weight or the actual weight. Dimensional weight enables them to more appropriately align rates with costs, which are influenced by both the size and weight of packages.
Have you had a chance to visit the newly upgraded Maple Ridge Farms website? In addition to exciting new products we have added some marketing tools to help you easily convey information about Maple Ridge Farms gifts to your clients. On each product page is an action box where you have the option to share to social networking sites, email, print, check out art requirements, and instantaneously create a virtual sample. Here’s how easy it is!
Every year, we take a look at our line and ask ourselves: what could we do to make this even better? We look at feedback from distributors and their clients, massing together the information from sales, phone calls, emails and tradeshow conversations. We take a look at what’s out there, and strive for unique new gifts to provide a wide range of options to our customers.
This year, we’ve heard the overwhelming request and brought in many new, unique packaging options!
Americans love cheese! In 1970, the average American consumed 8 pounds of cheese annually. That number has nearly tripled as the average person now consumes 23 pounds of cheese every year.
Many of our favorite foods have something in common… cheese! What makes a hamburger taste better? Cheese! What tastes better than french fries? Cheese fries do! What do you call a pizza without cheese? Well, it’s still a pizza, but we don’t think it would taste quite as good.