Archive for the ‘MARKETING & SALES IDEAS’ Category

Infographics: Every Picture Tells a Story

What are infographics and how are they used? The term infographics evolved from the words information and graphics. Infographics are visual representations of complicated data, information, or knowledge presented in a simple way. They take advantage of the brain’s ability to process images faster than text. Infographics have taken a huge up-tick lately due to […]

8 Ways to Use Gourmet Gifts for Incentive and Thank-You Gifts

In our last blog article, Case Histories: 4 Stories of Gourmet Gifts Working Outside of the Holidays, we shared ways to use gourmet food gifts for anniversaries, reunions, and parties. In today’s post we will expand on non-holiday situations where gourmet gifts work well as incentive and thank-you gifts. Every year, we have numerous orders from distributors […]

Case Histories: 4 Stories of Gourmet Gifts Working Outside of the Holidays

This blog article is dedicated to sharing case histories with you, so that you can either approach an existing customer with a great idea or target your efforts to the development of new accounts with prospecting tips. For this week’s blog post let’s look at anniversaries, reunions, and parties as applications for food gifts. Here […]

7 Ways to Stay in the Know

“An investment in knowledge always pays the best interest.”  – Benjamin Franklin It takes time and effort to stay educated about all the new products, promotions, and selling tips. With a variety of lines, you have to be on top of a lot of information. Food gifts are an easy sell, but differ in a few key […]

Celebrate the Magic in Everyday Moments

“Sometimes you will never know the value of a moment until it becomes a memory.” -Dr. Seuss Our lives are filled with millions of seemingly mundane moments, everyday occurrences that we won’t remember tomorrow. We get through each day while looking forward to the big moments: family vacations, friends’ weddings, the arrival of children and […]

The Business of Being Green

This Friday is Earth Day—a good day to reflect on how the judgment we use every day impacts the environment. Prompted by then- Wisconsin Senator Gaylord Nelson, the first Earth Day was observed on April 22, 1970. After touring the oil spill devastation on the coast of Santa Barbara, Nelson worked to coordinate environmental events […]

Lessons Learned from Downton Abbey: How to Present Your Way to Success

Recently I was catching up on the final season of Downton Abbey when it hit me. One of the reasons I, and millions of others around the world, love this show is the dedication to presentation. Dinner is an event, complete with formal attire, real linens and fine china. When the meal is ready, the […]

Time to Show You Care: 4 Ways Promotional Products Work for Valentine’s Day

Time is ticking away in 2016, and Valentine’s Day is right around the corner. When we think of holidays for which promotional products work we may automatically jump to the fourth-quarter, but Valentine’s Day is also a perfect match!  It’s not a secret that it’s never too late to show your appreciation to your customers […]

Best Tradeshow Giveaways 2016 – Food!

You wouldn’t go fishing without bait, right? So why go to a trade show without offering an incentive to stop at your booth? At a recent nationwide trade show, PPAI Expo, we had people lined up to sample our English Butter Toffee and Sea Salt Caramels. Chocolate and other treats are sure showstoppers! We know […]

Solutions to Last-Minute Holiday Madness

It is the hectic holiday season and you want to make the most of the opportunity – fourth quarter holiday food gift business can significantly boost your bottom line. Historically, 20% of holiday food gift orders are placed in December, so there is still a lot of business out there. But what about that procrastinating customer […]

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