Posts Tagged ‘Marketing Resources’

7 Ways to Stay in the Know

“An investment in knowledge always pays the best interest.”  – Benjamin Franklin It takes time and effort to stay educated about all the new products, promotions, and selling tips. With a variety of lines, you have to be on top of a lot of information. Food gifts are an easy sell, but differ in a few key […]

Watch What You Eat: How Videos Can Help You Sell Food Gifts

Are you using video to get the word out about what you have to offer? Here are some compelling statistics to think about when marketing promotional products or other business needs: According to comScore, which measures online engagement and use, 90% of online shoppers said that they find video helpful in making buying decisions. The […]

Marketing Tools at Your Finger Tips

Have you had a chance to visit the newly upgraded Maple Ridge Farms website? In addition to exciting new products we have added some marketing tools to help you easily convey information about Maple Ridge Farms gifts to your clients. On each product page is an action box where you have the option to share […]

How to Multichannel Market

It is important to reach out to people, in many different ways, to stay top of mind. Perhaps your customers spend a lot of time on social media sites. Maybe they meticulously open and inspect all email. Some people love the daily ritual of visiting the postal mail box. Many shop exclusively on the internet, […]

Showing Up: Keys to Tradeshow Follow-up

2014 is officially here and the tradeshow season is under way.  Our team here at Maple Ridge Farms always looks forward to the opportunities to get out amongst our distributors and fellow suppliers.  It’s a chance to put faces to the names and voices we work so closely with, get great feedback on our products […]

Don’t Let Long Distance Deter You: Use Skype to Personally Connect with Clients and Suppliers

In the fall of 2004 I randomly selected a distributor as the guinea pig for an e-newsletter service we were developing for distributors. Tommy lived in Georgia and I lived in Chicago. We talked regularly at first – initially we prepared biweekly newsletters so we had a lot to discuss – and it wasn’t long before […]

How to Prepare an Email Marketing Content Plan

 Cathy Cain-Blank of CC Marketing creates custom email communications for promotional products distributors and other small/midsize companies. She is a periodic contributor to the Maple Ridge Farms blog. Several times a week we’re contacted by marketers from companies of all sizes and types who are at a standstill in their efforts to launch or improve […]

Webinars: Today’s technology brings learning opportunities to you!

Webinars allow you the freedom to choose when, where, and how you learn. We live in an age where ever-growing technology allows for almost instant communication and the ability to stay up-to-date with just about anything.  Right now, you can be reading this blog on a computer, a phone, or a tablet from anywhere in […]

Connect (and Stay Connected): Using Marketing Tools to Reach Your Fourth Quarter Customers

As members of the promotional products industry, we all know that the products we represent, both as distributors and suppliers, are great tools for exposure and marketing, as well as generating goodwill.  With the year quickly approaching the half-way mark, it’s time to start thinking about what tools we have at our disposal to connect […]

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