Marketing is one of the most important aspects of the business. Since the last century a lot of great scholars and revolutionaries have redefined marketing or added their knowledge on to it. From a business point of view it is pretty much impossible to think about taking any business decision or do anything regarding the business without making it a task under marketing. In short, marketing takes over almost everything in the company. The four major Ps of marketing that are product, price, place and promotion take care of each and everything so whenever you are taking a decision you are directly affecting one of the four Ps.
Over the past decade or so the marketing approach of a lot of companies has changed. The way that marketing was traditionally done has completely changed because of the many reasons such as social media and technology. If you go back a decade, the best way to market your product or to sell your product was attractive packaging, getting it endorsed by celebrities, hire expensive advertisement slots on television, radio and billboards. These approaches worked completely fine but then a change always arrives in any industry.
The marketing approach has gone digital for majority of the brands and products in today’s world and that is why something like digital agency (digital byrå) has become really popular. Great digital marketing company’s digital byrå and other few things make sure that your digital strategy is perfect. Influencer marketing, social media marketing, product integration in online content has become the new thing. Marketers have understood the fact that digital platforms are grabbing a lot of eyeballs. Change in marketing approach has allowed fresh thoughts into the industry and a lot of new people are getting a chance to showcase their talent whereas brands are reaching new heights.